Versee's latest TVC project for a leading cosmetics brand was a creative journey spanning exactly 3 weeks — from the first meeting to delivering the finished product. This was one of the hallmark projects exemplifying the blend of traditional creativity and AI technology that Versee champions.
The first week was dedicated to brainstorming and pre-production. The Creative team held three meetings with the partner to thoroughly understand the brand message, target audience, and communication goals. What made Versee's approach special was using AI to generate storyboards rapidly — instead of spending 3-4 days hand-drawing, the team needed only 4 hours to produce a detailed 24-frame storyboard. The client could clearly envision the final product from the earliest stage, minimizing later revisions.
The second week was the filming phase. A crew of 15 completed two days of shooting at a professional studio and one day of exterior shots at a beachside villa. The director used a shot list optimized by AI based on analysis of successful industry TVCs, ensuring every shot had clear purpose and contributed to the overall narrative. Over 8 hours of footage were captured across the three shooting days.
The final week was post-production — the stage where AI truly shone. The post-production team used advanced AI tools for automated color grading, saving 50% of time compared to traditional workflows. AI-assisted VFX also allowed the creation of complex effects that previously required a full week in just 2 days. Music and sound design were selected through an AI recommendation system, ensuring a perfect match with the TVC's mood and tone.
The final result was a 30-second TVC with cinematic quality that the partner described as "far exceeding expectations." The TVC achieved 5 million views in its first week of airing and increased brand recognition by 23% according to post-campaign surveys. More importantly, this project proved that integrating AI into TVC production doesn't diminish creative quality — quite the opposite, it frees the team from repetitive tasks to focus on artistry and storytelling.
Versee is now taking on more TVC projects of even greater scale, and the team is confident that the human-AI hybrid approach will become the new standard in content production.
