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Digital Marketing Specialist

MarketingFull-timeHanoi

Job Description

Plan, execute and optimize paid advertising campaigns across multiple platforms (Meta Ads, Google Ads, TikTok Ads) for Versee and partner clients. Manage budgets, analyze data and propose solutions to optimize ROI.

Key Responsibilities

  • Ad Management: Set up, operate and optimize advertising campaigns on Meta Ads, Google Ads, TikTok Ads
  • Data Analysis: Track and analyze campaign metrics (CPC, CPM, CPA, ROAS, CTR) to make optimization decisions
  • A/B Testing: Conduct A/B tests on ad copy, creative, and landing pages to improve conversion rates
  • Budget Management: Allocate and manage advertising budgets, ensuring efficient spending within plan
  • Reporting: Build weekly/monthly campaign performance reports, propose data-driven improvements
  • SEO & Content: Support on-page, off-page SEO optimization and coordinate with Content team for ad creatives

Required Skills and Qualifications

  • Advertising: Proficient in operating Facebook Ads, Google Ads, TikTok Ads Manager
  • Analytics: Skilled with Google Analytics 4, Meta Business Suite, TikTok Business Center
  • Data-driven: Ability to read, understand and derive insights from campaign metrics
  • SEO: Understanding of on-page, off-page SEO and basic Content Marketing
  • Experience: 1-3 years of experience running Digital Marketing ad campaigns

Common Qualifications

  • Bachelor's degree in Marketing, Economics, E-commerce or related field
  • Experience managing ad budgets of 50 million VND/month or above
  • Google Ads, Meta Blueprint certifications are a plus
  • Familiarity with AI marketing tools (ChatGPT, Jasper...) is a bonus
  • Good English reading comprehension for industry materials

Benefits

  • 13th-month salary, quarterly KPI bonus based on campaign performance
  • Dynamic working environment with exposure to multiple industries
  • Training in AI Marketing and automation tools
  • Clear career path: Specialist → Team Lead → Marketing Manager
  • Financial support for Google Ads, Meta Blueprint certifications
  • Full social insurance, health insurance, unemployment insurance
  • 12 days annual leave, quarterly team building

Summary

DepartmentMarketing
TypeFull-time
LocationHanoi
Salary10 - 18 triệu VNĐ
Deadline2026-06-01
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